DLRA Accredited Officials Training
MARKETING MANAGER MODULE - Level 1
The main purpose of the Marketing Manager is to bring sponsorship into the club and to manage advertizing within the clubs publications and website, and advertizing externally to promote the club.
Working closely with the Media Manager.
Duties ot the Marketing Manager include;
- Maintain relationships with existing sponsors.
- Establish new sponsors.
- Maintain relationships with existing media organisations
- Seek out new ways to promote the club and Speed Week.
- Develop new and relevant content topics to reach the clubs members and supporters.
- Develop a marketing plan.
- Perform market research and develop strategies to improve our presence.
Reports to the Chairman of the Executive Committee.
Prerequisite for this module is completion of the Introductory Module and issue of a DLRA Trainee Officials Licence.
The Learning Objectives of this module are:
- Identifying marketing tools
- Evaluation and measurement of strategies
- Ways to promote you club
- Prepare a marketing plan
- Working with Media
- Writing a media release
- Seeking and servicing a sponsor
- Develop a club profile
- Identify likely sponsors
- What are sponsors looking for?
- What can the club offer?
- Preparing a sponsorship proposal
- Follow up
- Servicing your sponsors
- Evaluate or sponsorship program